The Cheeky Food Company started as a home-based business, creating stunning Indian pickles and chutneys that were very popular at food markets and local shops in West London. The owner of the company wanted to grow the business from being a home-made boutique food to a product that could be found in mainstream supermarkets.
I designed all of the branding and product packaging, which the client used as part of a sales pitch at Selfridges. The product was immediately selected for a trial period; they loved the playful nature of the branding that set it apart from its contemporaries. Further success has followed, and the company is well on their way to becoming a market leader in their sector.